Slip And Slide On Subway Grates
Bacardi has been making some fun commercials over the last few years. Their Bacardi Mojito song was a clubby, Ibiza-esque track where the beat matched the bartender smashing mint leaves, lime and sugar in his mortar with his pestle. And recently, Bacardi has another great commercial, which consists of a young man walking back in time through different historical settings, all of which are ‘nights out’, to get a drink at the bar, depicting the history of the mojito. I actually really love this commercial and it uses Matt & Kim’s song ‘Daylight’. The usage of the track is unique as well, in that you wouldn’t expect the upbeat, cheery song to go well with a video showing clubs, bars, etc, but it does go well and creates a joyful and uplifting feeling of a night out.
Matt & Kim are a Brooklyn based indie rock duo who have released two albums to date, the last just recently in January to pretty great reviews. I had the chance to see them at McCarren Park Pool last summer with some friends. They definitely put on a show with a high school band and live dancers surrounding them. Their music is upbeat, energetic, dancey rock. ‘Daylight’ is a track off of their latest album, and as described before, it’s cheerful, sunny, sweet, summery, playful, and even the lyrics show that, ‘We cut the legs off of our pants/Threw our shoes into the ocean/Sit back and wave through the daylight/Slip and slide on subway grates/These shoes are poor mans ice skates/Fall through like change in the daylight’. It opens amazingly with a youthful piano bounce. Even their own video is smile inducing; them playing the drums and piano in different New York settings; choice spots include the shower and garbage bins.
Bacardi Commercial
Official Video
